Opinion

Published on February 10th, 2020 | by Joe Citrone

YouTube boxing – genius or embarrassing?

Former WBA super-middleweight champion George Groves recently blasted the phenomenon of YouTubers infiltrating professional boxing as ‘horrific’ and ‘abysmal’.

He delivered his verdict following American vlogger Jake Paul’s win over FIFA YouTuber AnEsonGib on a Miami show headlined by middleweight world champion Demetrius Andrade. But is it really that bad?

What began as a light-hearted video between two friends has rapidly evolved into one of the biggest – and also the most divisive – invasions of a sport in recent times.

It’s safe to say that the traditional, hard-core boxing fanbase aren’t exactly welcoming this YouTube invasion with open arms, though. Many say that it is embarrassing the sport and stealing the limelight away from professional fighters who have spent years working their way up the ranks.

But, whether people like it or not, the demand appears to be there amongst the younger audience. According to Matchroom Boxing promoter Eddie Hearn, the fight between Logan Paul and KSI last year sold more pay-per-views than Anthony Joshua’s huge heavyweight rematch with Andy Ruiz Jr.

How did it start?

When Joe Weller – a YouTube star from Brighton – uploaded a video of a boxing match with his friend Theo Baker in August 2017, no one could have possibly anticipated that it would be the catalyst for the whole landscape of the sport to change. And yet here we are.

Olajide Olatunji – better known by his online alias of ‘KSI’ – challenged the winner of Weller and Baker’s bout to a fight, perhaps not initially realising at the time how big it would become.

His fight with Weller ended up selling out the Copper Box Arena in London and clocked over 23 million views on YouTube. This, inevitably, prompted another fight between two internet stars; this time between KSI and Logan Paul.

This took things to a whole new level. Their first fight sold out the Manchester Arena and generated over 1.3 million pay-per-view buys worldwide. The rematch was made into a fully-fledged professional fight, picked up by streaming service DAZN and promoted by Eddie Hearn.

It’s been quite the journey and there doesn’t appear to be any sign of this train slowing down anytime soon.

What’s the problem, then?

The most recent fight between two YouTubers: Jake Paul – brother of Logan – and AnEsonGib – ‘Gib’ for short – was hardly the sweet science. And that’s being polite.

The Saudi Arabian-born Gib used a bizarre stance in the early exchanges of the fight in an attempt to crouch out of the way of a barrage of wild, flailing punches from Paul. However, his evident lack of defence and general boxing ability meant that he struggled to keep his balance and was an easy target for the American to just pick off.

After Gib touched down on the canvas three times in quick succession, the referee decided that he’d seen enough of the farce that was unfolding in front of him and declared Paul the winner by technical knockout in the first round.

KSI stormed the ring after the fight for a face-to-face confrontation with Paul. We can all see where this one is going, can’t we?

‘There’s a time and a place for ‘celebrity fights’ – but that place is not in the world of professional boxing’

These events have undoubtedly attracted fresh eyes on the sport – but at what cost? Is it worth putting on such farcical, comical shows just to get a few more people watching? And, realistically, how many of those new fans are going to stick around for the ‘proper’ fights?

This could be a slippery slope for boxing. Singer Robbie Williams has already called out former rival Liam Gallagher for a fight, and pop sensation Justin Bieber has expressed an interest in fighting KSI. The old cliche is that ‘you don’t play boxing’ and yet a lot of celebrities seem pretty keen to do just that and, perhaps more worryingly, there are also people out there who are capable of making it happen.

If this is what it is going to take to bring the sport into the mainstream, I’d rather we left it as it is.

There seems to be a certain level of naivety from these online stars as well. They strut around like they are Conor McGregor at press conferences but when the head guards come off and the 10oz gloves go on, it is no longer a game.

It’s not a YouTube video that you can just re-film if you make a mistake, it’s a proper fight. And in proper fights, people who don’t know what they’re doing can get hurt. This isn’t a charity football match where celebrities can just join in for a laugh, this is the professional fight business, where one well-timed punch can render an opponent unconscious and in need of urgent medical attention.

Less than six months ago, a promising young fighter in Patrick Day lost his life. In a chapter of the sport where safety is a topic that should be more prominent than ever before, it seems an odd time to start the trend of catapulting novices into the brutal world of pro boxing.

So far, it’s been YouTubers matched against other YouTubers. But who’s to say one of them might not get a couple of wins under their belt, start to believe their own hype and chase after fights against more seasoned pros? It could easily become more than something to poke fun at. It could start to become really dangerous.

Tommy Fury, the younger half-brother of Tyson, who is decent professional plus a Love Island celebrity, appeared to call out KSI in November, saying: “I’ve heard he wants to continue fighting so if he wants a real fight, he knows where I am.

“We are both from that influencing world — he is from YouTube, I am from Love Island. We both have a great following here in the UK. Why not make it a ‘Battle of Britain’?”

At the end of the day, there’s money to be made and that doesn’t even necessarily need to be a bad thing. Although it’s not great to watch, there’s clearly a market for this sort of stuff and it would be foolish to ignore it completely. And if these guys genuinely want to box and they’re willing to put the hard graft in, they should be able to.

It was easier to stomach, though, when it felt like a bit of fun. A fake rivalry, a bit of trash talk, nothing dangerous, nothing serious. It didn’t need to go any further than that.

There’s a time and a place for ‘celebrity fights’ – but that place is not in the world of professional boxing.

Featured image via: https://www.youtube.com/watch?v=H65ZxeDAysg

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