Hype=PPVs in embarrassing Haye v Bellew build-up
![david-haye-vs-tony-bellew](https://elephantsport.myblog.arts.ac.uk/wp-content/plugins/lazy-load/images/1x1.trans.gif)
Mike Newell argues that over-hyping sports events only ends in disappointment for the fans when they fail to live up to expectations
Why the FA Cup needs to be protected
![Why the FA Cup needs to be protected](https://elephantsport.myblog.arts.ac.uk/wp-content/plugins/lazy-load/images/1x1.trans.gif)
Dan Shalom argues clubs, broadcasters and the FA all need to do more to restore the magic of the FA Cup
Why are so many ex-footballers taking to our screens?
![Why are so many ex-footballers taking to our screens?](https://elephantsport.myblog.arts.ac.uk/wp-content/plugins/lazy-load/images/1x1.trans.gif)
Dan Kelly talks to former Rangers and Newcastle star Peter Lovenkrands about the appeal of media work for ex-players