Once seen as a brutal, bloody and barbaric sport with murky if not borderline illegal ‘cage fighting’ origins, UFC is now watched by millions around the world.

The Ultimate Fighting Championship was devised to discover the most effective martial art in bouts with minimal rules between competitors from different combat disciplines, and is now the face of mixed martial arts (MMA) — a term first used by TV critic Howard Rosenberg after UFC 1 in 1993.

“23 years after its inaugural event at the McNichols Sports Arena in Denver, Colorado, UFC has evolved into a global phenomenon”

Since then, UFC has become the largest promotion company in MMA, absorbing rivals such as Pride, World Extreme Cagefighting, Strikeforce and the International Fight League in the process.

Some 23 years after its inaugural event at the McNichols Sports Arena in Denver, Colorado, UFC has evolved into a global phenomenon, sweeping across the United Kingdom and the rest of Europe on its journey to becoming the sporting powerhouse we know it as today.

So why is UFC becoming such a big thing in the UK?

UFC roster

From better accessibility to promotion via social media, there are various explanations to why UFC is gaining more recognition in the UK. But the roster of the number one MMA promotion, ultimately, represents its largest pull.

In recent years, the likes of Jon Jones, Anderson Silva, Chuck Liddell and Matt Hughes, have all produced jaw-dropping moments in the most incredible of fights to help put UFC and MMA on the map.

Likewise, UFC’s roster of exceptional female fighters, which includes Ronda Rousey, Miesha Tate, Holly Holm and Cris Cyborg to name a few, has also been good advertisement for the brand and sport.

However, two fighters in particular stand out from the rest as individuals who are heavily responsible for UFC’s growth in popularity both in the UK – Conor McGregor and Michael Bisping.

McGregor

McGregor is largely considered right now as one of the best fighters in the UFC and arguably the MMA promotions’ most popular figure among fans.

“McGregor’s behaviour outside the Octagon has helped him transform into a fighter that even non-UFC fans want to follow”

Dublin-born McGregor made his UFC debut in 2013 against Marcus Brimage, instantly making a name for himself after knocking out the American in the first round.

The 28-year-old has since elevated himself to the top of the UFC, reigning as the UFC featherweight champion and featuring in several of UFC’s most viewed fights of all-time.

UFC 194: Aldo v McGregor, UFC 196: McGregor v Diaz and UFC 202: Diaz v McGregor 2, rank as three out of the four most sold UFC pay-per-view cards ever, showing the pulling power the Irishman has brought to Dana White’s organisation.

McGregor’s record of 20 wins and three losses, which includes a UFC featherweight championship victory over Aldo after a record (13 seconds) title fight first-round knockout, shows how good a fighter he is and why everyone is eager to watch him in action.

But the fighting skills of ‘The Notorious’ are not the only draw.

McGregor’s behaviour outside the Octagon has helped him transform into a fighter that even non-UFC fans want to follow.

His arrogant persona, X-rated rants and often amusing social media posts, grab the attention of many and sway them towards taking an interest in his career.

Bisping

In addition to McGregor, Bisping, who successfully defended his UFC middleweight championship against Dan Henderson at UFC 204, has played a huge part in helping UFC to increase its fanbase in the UK, having been raised in Manchester.

But as well as influencing fans, MMA writer Nick Strickland also believes Bisping has had a huge impact on UK-based MMA fighters and has opened a gateway for them as a result of his success.

“I think without Bisping the UK scene and the fighters would not have been given the right opportunities to fight around the world,” Strickland said.

“I’m not saying the other fighters are not good enough and would not have made it, but it was Bisping who brought the attention to the United Kingdom.

“He opened the doors for all the UK fighters as we all saw when he coached in the Ultimate Fighter: Team UK vs. Team USA, a show that was dominated by the UK athletes.”

Other promotions

Thanks to fighters such as McGregor and Bisping, UFC has made its mark in the UK, but Strickland suggests there’s also room for other MMA promotions to gain an audience.

“They [UFC] usually hold about 90% of the talent right now but saying that Bellator MMA has a phenomenal roster of fighters who could give UFC fighters a run for their money on any given day,” the MMA writer said.

“Local shows are where the talent is grown so promotions like Cage Warriors, UCMMA and now ACB Fighting League are super important for the growth of the sport here and around the world. Either one of these promotions, with the right roster of fighters and shows could make its mark in the UK market.”

Since 2009, UFC programming has reached over 1.1 billion television households across the world, according to Forbes.

And while it may not yet be able to produce a fight that could match the viewing figures of a Floyd Mayweather v Manny Pacquiao or potential Anthony Joshua v Wladimir Klitschko bout in boxing, UFC’s popularity continues to grow within the UK and around the rest of the world.

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