Dulwich Hamlet are a small south London club playing in the Isthmian League Premier Division.

But in recent seasons, the Hamlet’s popularity has grown out of all proportion to their relatively lowly status in  English football’s seventh tier.

But why do crowds of 2,000-plus regularly flock to Champion Hill Stadium? Are more supporters rejecting the increasingly corporate world of the professional game?

In an Elephant Sport-Artefact collaboration, Mike Newell, Lucas Chomicki, Crystal Davis and Jeremie Crystal went to watch Dulwich Hamlet face Merstham to ask fans and find out for themselves what make Dulwich FC so special.