Emma George: Why I design cheerleading shoes

Miranda Cui sits down with the winner of 2019 Drapers Student Footwear Designer of the Year Emma George to talk about her cheerleading shoes collection.

Emma is a graduate of (BA)Footwear Design in London College of Fashion. Her experience in UAL cheerleading society gives her ideas of designing sneakers for this sport.

Presenter: Miranda Cui

Camera Operator: Paula Sanchez

Editing: Miranda Cui & Paula Sanchez