Published on January 12th, 2017 | by Daniel Shalom
Why the FA Cup needs to be protected
The idea that the FA Cup is losing its status is more than just a theory; it has become an indisputable reality. Even the most extreme of romantics would admit that football’s oldest knockout competition is not what it once was.
Muscled out by the twin behemoths of Premier and Champions Leagues, and with even Championship clubs downgrading its importance, it is in the lower leagues where the Cup now finds its strongest allies.
Smaller clubs do their upmost to compensate for the neglect shown by the bigger ones, and that is why they need to be protected.
Wycombe Wanderers players reacting to getting Tottenham away in the fourth-round draw on Monday did the rounds on social media.
Ball number 18 was drawn out and they were off their chairs and into party mode. As a trip to the Lane beckons later this month, try telling the Chairboys that the magic of the Cup has faded.
“The Cup is only devalued for Premier League clubs. The excitement is still there from the Championship down,” said Sutton boss Paul Doswell, manager of the lowest ranked club left in the draw, and it is hard to disagree with him.
Especially when Southend v Sheffield United in League One attracted more supporters (7,202) than the all-Premier League third-round tie between Hull and Swansea (6,808).
Admittedly, this was in part due to the ongoing battle between Hull fans and the club’s owners, but Premier League clubs just don’t care for it and it evidently rubs off on the supporters.
The absurd amount of cash at stake thanks to the current £5.1bn Sky-BT Sport TV deal dictates that Premier League clubs’ priorities lies with their league form.
Throw in European commitments for some of those clubs as well, and it’s not hard to see why the FA Cup has taken a back seat.
And yet… Take Bournemouth for example, perched nicely in mid-table, seemingly safe from relegation fears but well adrift of a European place. Surely, the Cherries were in a perfect position to have a crack at the Cup.
“Premier League clubs just aren’t bothered unless they reach the latter stages”
Instead, manager Eddie Howe rang the changes – the whole starting XI – and they lost 3-0 away to League Two side Millwall.
Howe was berated by fans and the media for squandering what could have been a promising Cup run, but it was apparent that his and the owners priorities lies elsewhere.
Merit payments are due to every Premier League club based on league position at the end of the season, on top of their £85m equal share payout. Bournemouth currently sit in ninth place, which would secure another £24m.
To put that in perspective, the payout would yield over 12 times the amount the winner would receive for winning the FA Cup outright (£1.8m). Even nudging up to eighth would itself be worth more than that. This is huge for any club, not least for one of Bournemouth’s size.
Premier League clubs just aren’t bothered unless they reach the latter stages, so more needs to be done to protect the clubs that keep this competition alive.
Not scheduling Fulham away to Cardiff in an 11.30am kick-off when the earliest train arriving there from London was at 11.10am, with a 25-minute walk to the stadium.
“Man Utd got the payment instead, and it will probably just be enough to cover Paul Pogba’s wages for a week”
A club’s fans are its most valuable asset, but they given scant regard by the FA and their broadcast partners who, let’s face it, call the tune over such scheduling madness.
It is no coincidence that all of Manchester United’s past 55 FA Cup games have been aired live on TV – a big audience is guaranteed.
But 15 minutes into their third-round tie with Reading, they were 2-0 up and the game was pretty much over. Surely other ties had the potential for more excitement and upsets?
Take Sutton United v Wimbledon – a ‘proper’ Cup clash that saw two smaller clubs dreaming of a lucrative fourth-round tie. But then again it wouldn’t have pulled in millions of viewers from Asia, Africa and the Far East like Jose Mourinho’s team do.
The money that Sutton could have made had their game been televised would have been like winning the lottery for the National League outfit.
New changing rooms for the kids, suggested Doswell, along with a general revamp of the facilities and a healthier-looking budget. Man Utd got the payment instead, and it will probably just be enough to cover Paul Pogba’s wages for a week.
Of course, broadcasting – like football itself – is a business, not a charity. The BBC would argue it has a right to chase for high viewing figures in return for their investment in the FA Cup.
In their defence, imagine if they had not aired the United match and Reading had won at Old Trafford. But hindsight is a wonderful thing and it’s impossible to please everyone all the time.
But the BBC is a publicly-funded organisation that should not be all about numbers; there needs to be a compromise. Live coverage of Sutton’s replay with Wimbledon is worth £75,000 – a quarter of their annual budget.
It should not be perceived as them doing Sutton a favour, it may not pull in a mass audience, but they would be airing a good old-fashioned cup tie with history behind both sides.
“The Goliaths are somewhat to blame for the magic being lost, so the Davids need to be protected for the competition’s sake”
Replays have been on the forefront of debates and continue to divide opinions. The small teams love the revenue they generate, but the big clubs would banish them in an instant.
They bemoan the fixture congestion replays cause, hence why there has been talk of them being scrapped – further evidence of finding ways to protect the interests of bigger clubs.
Surely, a better idea would simply be to put out a strong team, which would more than likely save a tie from going to a replay in the first place.
That replay away at Old Trafford or Anfield could be the biggest day in a lot of clubs’ season – or even history – the biggest game their players have ever played in and the biggest their fans have attended.
That should not be in jeopardy for the sake of shaving a game off an elite club’s schedule. The Goliaths are somewhat to blame for the magic being lost, so the Davids need to be protected for the competition’s sake.